Jaffy for Puma

I recently got back into the hustle of shooting; started bumping the past 10 curren$y mixtapes of the past year, tuning into Nipsey and reworked my creative perspective to reflect a different topic. I have always had a great respect and appreciation for ad work, the art of selling product is so appealing. It takes understanding the psychology of a buyer to create adwork that forces consumers in and out of stores. From the 60s to the current evolution, I love every medium of it.

Gettjng the chance to shoot a mock Puma ad with Jaffy was definitely fun. The location was perfect, serving as a blank canvas I was able to use the white, blown out background almost as a studio shooter uses a backdrop. The orange tones popped so beautifully against her beautiful skin complexion. You will see more of my mock ad work and eventually, actual ad work in the near future.

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